Writing for Results: Composing Successful Business Communications

October 13, 2024
Categories: Professional Skills

Writing well is one of the most important skills you can develop to be successful in the business world. Every word you write tells your readers who you are. Effective and efficient writing is essential to maintaining client relations, winning job proposals and grants, and garnering support for action within the company.

This course will help participants send the right message to supervisors, colleagues, and clients by developing their skills in planning, writing, and reviewing a variety of writing projects from email to short reports. This highly interactive course will help participants compose powerful, professional documents that get attention and prompt action.


What Participants Will Learn

  • Rediscover basic business writing concepts
  • Write conversationally to engage your readers
  • Be specific, concrete, personal and positive
  • Organize information to help your readers
  • Recognize and eliminate unnecessary words, phrases and repetition
  • Substitute heavy, confusing phrases with simple language
  • Implement techniques for writing concretely
  • Recognize how action verbs improve writing
  • Adapt salutations and openings that get attention
  • Foster effective transitional sentences and closings
  • Personalize your writing to create interest and establish credibility
  • Be positive and convey sincerity
  • Illustrate correct grammar, punctuation and word usage
  • Use parallel construction and proofreading techniques