Using Data Analytics As A Competitive Advantage

Data drives better business. Having data or collecting data is not valuable – but using data is. Analytical insights are changing customer expectations and corporate strategy. Analytics is the new differentiator. Among the many benefits, using data can help companies save thousands of dollars, improve their procurement efficiency, develop their marketing strategies, support business growth and, critically, differentiate themselves from competitors. Data enables each team within the business to collaborate better, achieve better results and outsell rival companies.

During this fundamental course, participants will join the data conversation and see how analytics drives decision making across all industries. Participants will learn to ask the right questions about their data and their newfound data analytic skills will be applied to real-world datasets, allowing them to create a data narrative and develop recommendations based on their findings.

What Participants Will Learn

• Gain an appreciation for using data to plan and make decisions
• Appreciate the fundamentals of data analysis by gathering the right information, knowing what questions to ask and looking for trends and predictors
• Perform an exploratory analysis and evaluate the quality and structure of a dataset
• Use data analysis to tell compelling business narratives