Recognizing and Defining Your Competitive Advantage

As every CEO will tell you, staying afloat is difficult enough as it is. To succeed on top of simply surviving and to actually grow — that’s a whole other challenge in itself. It doesn’t matter what your organization does, what its products or services are, you’re always going to be competing directly with other similar companies in your industry. By defining what your organization’s competitive advantage is, you automatically improve your position in a competitive business environment.

This course provides participants with the tools to make it easier to define their organization’s competitive advantage and help them to redefine their strategic roadmap. Participants will explore how using a framework and asking the right questions can make this process easier and more
effective.

What Participants Will Learn

• Discover analytical frameworks for strategy formulation
• Recognize the economics of value creation and capture
• Explore the market forces underlying industry profitability and firm performance
• Assess the long-term sustainability of competitive advantage
• Develop resources and effective capabilities for strategic investments
• Capitalize on growth opportunities through strategic positioning and fit